Rhetoric in pragma-dialectics
1
Frans H. van Eemeren and Peter Houtlosser
Department of Speech Communication,
Argumentation Theory and Rhetoric,
University of Amsterdam
E-mail: f.h.van.eemeren@hum.uva.nl
1. Pragma-dialectical analysis of argumentative discourse
Over the past two decades, a group of speech communication scholars
of the University of Amsterdam, together with some colleagues of other
universities, have been engaged in developing a pragma-dialectical method
for analysing argumentative discourse. The analysis is aimed at achieving
an analytic overview of the discourse that incorporates everything
necessary for a critical evaluation. Van Eemeren, Grootendorst, Jackson
and Jacobs observe in Reconstructing Argumentative Discourse:
For many, the raison d'etre of argumentation studies is the critical
analysis of argumentative discourse - the interpretation and evaluation
of actual cases of argumentation in light of normative standards for
argumentative conduct (1993: 37).
The analytic overview will include a description of the difference of
opinion that lies at the heart of the discourse, the point of departure
chosen in dealing with the difference, the arguments put forward in order
to resolve it, the argumentation schemes employed in these arguments,
the argumentation structure, et cetera.
In analysing argumentative discourse we assume that the discourse is
basically aimed at resolving a difference of opinion and that the
argumentation and every other speech act performed in the discourse
with a view of resolving the difference can be regarded as part of
a critical discussion. Starting from this assumption, we have developed
a pragma-dialectical model of the course of the resolution process,
its stages and the various types of speech act instrumental in each
of these stages. Analytically, in the process of resolving a difference
of opinion four stages can be distinguished: confrontation, opening,
argumentation and conclusion.
The model of a critical discussion serves as a heuristic tool in the
analytic process of reconstructing all those implicit or otherwise
opaque speech acts encountered in ordinary argumentative practice
that are relevant to a critical evaluation of the discourse.
The reconstruction entails a number of analytic operations that are
instrumental in identifying the elements in the discourse which may
play a part in resolving a difference of
opinion.[2]
A central problem in
the analysis is that the reconstruction should be both relevant to the
interests of normative analysis and faithful to the intentions and
understandings of the ordinary actors who produce the discourse.
2. Instrumental rationality in ordinary discourse
In Reconstructing Argumentative Discourse, van Eemeren, Grootendorst,
Jackson, and Jacobs have made an effort to explain to their readers
how pragma-dialectical analysis works. Pragma-dialecticians take it that
in every form of communication and interaction by means of speech acts,
argumentation in particular, there is a certain normativity involved:
Ordinary language users engaged in argumentative discourse
characteristically try to comply with certain critical standards and
expect others to maintain these standards. They may be assumed to share
an orientation towards resolving a difference of opinion and a commitment
to norms that are instrumental for this purpose. The pragma-dialectical
model of a critical discussion is, in fact, a description of what
argumentative discourse would look like if it were solely and optimally
aimed at resolving
a difference.[3]
In practice, people who take part in argumentative discourse often appear
to be engaged in pursuing quite other goals than resolving a difference
of opinion. Sometimes, for instance, speakers or writers are eager to be
perceived as nice or wise. Nevertheless, even if other goals may be
important, they do not always prevent people from pursuing at the same
time the goal of resolving a difference of opinion. It may well be the
case that the other goal is in some way helpful in resolving the
difference.[4]
In this general and weak sense, there is a rhetorical
(pragmatic) aspect to all argumentative discourse: the participants
are always aiming for the effects that suit them best.
In our view, there is also a rhetorical aspect to argumentative discourse
in a more specific or strong sense: people who take part in argumentative
discourse try to resolve the difference of opinion in their own favour,
and their use of language and other aspects of their behaviour are designed
to achieve precisely this effect. This does, of course, not mean that
the participants are exclusively interested in getting things their way.
As a rule, they will at least pretend to be primarily interested in having
the difference of opinion resolved. People who engage in argumentative
discourse may be considered committed to what they have said or implicated.
If a move is not successful, they can not escape from their dialectical
responsibility by just saying "I was only being rhetorical". Although they
may try as hard as they can to get their point of view accepted, they have
to maintain the image of people who play the resolution game by the rules.
The balancing of people's resolution-minded objective with the rhetorical
objective of having their own position accepted regularly gives rise
to strategic manoeuvring as they seek to fulfil their dialectical
obligations without sacrificing their rhetorical objectives. They attempt
to make rhetorical use of the opportunities offered within the dialectical
situation in order to conclude the difference of opinion in their own
favour. Starting from the assumption that rhetoric may be considered
to operate within a dialectical framework, we shall be investigating
in what way insight into the rhetorical strategies used in resolving
a difference of opinion can be helpful to deepening and strengthening
the pragma-dialectical analysis of argumentative discourse. After a general
exposition of our approach, we shall concentrate on the confrontation
stage of a critical discussion and illustrate our method of analysis
by reconstructing some rhetorical elements in a discussion about the
legitimacy of fox hunting conducted in Great-Britain in the Summer
of 1997.
3. Rhetorical and dialectical approaches
Can rhetorical insight indeed be combined with dialectical insight? In order
to be able to answer the question satisfactorily, we think that it is
worthwhile to have a better look at rhetorical theory, starting with
classical rhetoric. Although rhetoric has developed into various
directions, there is a common theoretical basis that expresses itself
in some shared starting points.
In Plato's Gorgias, the existence of any valid art of rhetoric is called
into question, but in his Phaedrus Socrates describes the possibility
of an ideal, philosophical rhetoric. According to Kennedy (1991)--and who
would deny his observation?--Aristotle's Rhetoric provided the conceptional
framework for the study of rhetoric. In Aristotle's definition, rhetoric
is "an ability or capacity (dynamis) in each case to see the available
means of persuasion". He regarded arguments as the essential body of proof.
Ernest Havet (1846), as quoted in Murphy and Katula (1994: Ch. 3) even
observed that "Aristotle reduces rhetoric to
argumentation".[5]
It is customary to distinguish two traditions in the subsequent history of
rhetoric: a more philosophical Aristotelian tradition, emphasizing logical
aspects, and an Isocratian tradition, concentrating on style and literary
aspects (cf. Kennedy 1991:
12).[6]
Cicero's De oratore shows predominantly
Isocratian influences in addition to Aristotelian
influences.[7]
According
to Kennedy, it is not an overstatement to say that, until Quintilian's
Institutio oratoria was rediscovered in the fifteenth century, the
history of rhetoric in western Europe is the history of Ciceronianism
(1994: 158, 181). In after years a distinction is to be made between
a philosophically-oriented persuasive rhetoric, inspired by Aristotle
and Whately, which focuses on elements in the discourse that play a part
in convincing an audience, and an elocutionary, decorative, belletristic
Burkian rhetoric, which concentrates on the form and function of figures
of style and
meaning.[8]
Although rhetoric has at an early stage developed into a separate
tradition, there have always been authors who saw a connection between
rhetoric and dialectic. Whereas Plato had opposed rhetoric to dialectic,
for Aristotle it is the mirror image or counterpart (antistrophos)
of dialectic. According to Green, as quoted in Zulick (1997), this phrase
would indicate that they "do not merely resemble one another in a vague
manner", but "could somehow be converted so that they could be understood
as one another" (1990: 9-10). The principle differences are that dialectic
deals with general and abstract questions and takes the form of question
and answer, while rhetoric deals with specific cases and policies and
uses extended formal speeches. For Cicero rhetoric is also disputatio
in utramque partem, speaking on both sides of an issue. In De inventione
dialectica libri tres (1479/1991), one of the most important contributions
to humanist argumentation theory, Agricola builds on Cicero's view that
dialectic and rhetoric can not be separated and merges the two into one
theory. In this endeavour, he also relies on Boethius, whose position
in De topicis differentiis is that rhetoric can be subsumed under the
heading of dialectic. In our approach, this idea is implemented by
placing rhetoric within the dialectical framework for resolving
differences of opinion.
Since antiquity various efforts have been made to reconcile the different
conceptions of reasonableness which are involved in dialectic and rhetoric.
As Murphy and Katula (1994: Ch. 2) observe, Aristotle assimilated in the
Rhetoric the opposing views of Plato and the sophists. According to some
modern theoreticians, however, the rhetorical norm of effectiveness is in
contradiction with the conception of reasonableness that lies at the
heart of
dialectic.[9]
Other theoreticians maintain that argumentation
that is rhetorically strong will as a rule comply with dialectical
criteria (see Wenzel 1990). At any rate, as can be shown from Leeman's
beautiful analysis of Caesar's one-word speech "Quirites" (1992),
rhetorical effectiveness does not exclude dialectical
scrutiny.[10]
The revaluation of classical rhetoric that has taken place over the
past few years has led to a general acknowledgement that the
a-rational-sometimes anti-rational--image of rhetoric must be revised.
More or less as a consequence, the sharp opposition to dialectic should
be moderated too: rhetoric as the study of effective techniques of
persuasion is not per se incompatible with the critical ideal of
reasonableness upheld in
dialectic.[11]
4. Using rhetorical insight in dialectical analysis
If it is indeed true that people engaged in argumentative discourse
generally attempt to resolve the difference of opinion in their own
favour, and rhetorical and dialectical approaches to the analysis
of argumentative discourse are indeed compatible, then there should
be no reason why dialectical analysis should not benefit from rhetorical
insight into the strategic management of moves for the purpose of winning
the game. The question then is which rhetorical strategies used in the
discourse are dialectically acceptable. Although the concept of strategy
evokes images of evasion, concealment and artful dodging, it also
encompasses means employed to implement an ideal in accordance with
one's own preferences. Rhetorical strategies in our sense are designs
of discourse consisting in the deliberate and systematic use of
opportunities available for carrying out moves aimed at resolving
a difference of opinion to one's own advantage.
It is to be investigated which rhetorical strategies are used in the
discourse in order to achieve the result aimed for by the speaker or
writer. Rhetorical strategies may manifest themselves at three levels:
in the selection of material, its adaptation to the audience, and
its presentation. In order to achieve the optimal rhetorical result,
the selected moves must be an effective choice from the available
potential, the moves much be in such a way adapted to the audience
that they comply with auditorial demands, and the presentation of the
moves must be discursively and stylistically appropriate. At each of
these three levels, the speaker or writer has a chance to influence
the outcome of the discussion, and the influences may occur simultaneously.
A rhetorical strategy is, in fact, optimally successful if the rhetorical
efforts at the three levels converge, so that a fusion of persuasive
influences is generated.
Each stage of the resolution process has a specific dialectical goal and
therefore brings its own rhetorical goal with it. Since it depends on the
phase the discourse has reached what kind of advantages can be gained
by the speaker or writer, the rhetorical effects are to be specified
according to dialectical stage. In each of the four stages of the
resolution process the parties involved in a difference of opinion can,
at each of the three levels, attempt to make the strategic choice that
serves their interests best. In the confrontation stage they will,
taking due account of auditorial demands and opting for the strongest
presentation, attempt to make the most effective choice from the
potential offered by the available disagreement space, for instance by
making a choice for dealing with the procedural status. In the opening
stage, where the starting points for the discussion are established,
they can, for instance, attempt to elicit by way of rhetorical
questions those concessions from their interlocutors that constitute
the starting points that agree most with their own interests. In the
argumentation stage, they will attempt to make a strategic selection
from the loci that are available in the case concerned, adapt their
line of defence to the criticisms that can be anticipated, and suggest
by the phrasing of their arguments that these arguments are relevant
as well as sufficient. And in the concluding stage they may attempt
to end with a conclusive statement that finishes off all criticisms,
presenting it perhaps as a punchline, like in the close of the following
implicit discussion, taken from John LeCarré's A Perfect Spy:
"Do you love your old man? Well then".
5. Instrumental rationality in confrontation
When illustrating how insight into the use of rhetorical strategies can
be helpful to achieving an adequate analysis of argumentative discourse,
we shall concentrate on strategical manoeuvring in the confrontation
stage. Analysis of the confrontation stage involves identifying the
positions adopted by the participants in the difference of
opinion.[12]
A difference of opinion manifests itself in argumentative discourse
when a speaker's statement is met with--real or pro-jected--doubt or
contradic-tion on the part of an interlocutor, so that a disag-reement,
or potential disagreement, arises. If it is clear that a disagreement
exists, then the statement that is met with doubt is to be analysed
as a standpoint and the doubt or contradiction as an expression of
non-acceptance. Both can be defined as speech acts that can be
characterized in terms of felicity conditi-ons.
As van Eemeren, Grootendorst, Jackson and Jacobs (1993) explain, not
only the speaker's statement itself, but also the ensuing propositions
may receive the status of a standpoint. Each speech act implies a large
number of underlying assumptions that are arguable and constitute
the 'disagreement space' created by that speech act. The disagreement
space is a structured set of possible standpoints associated with an act.
At least part of the disagreement space of a speech act
is substantiated--in terms of beliefs, wants, and intentions--in the
felicity conditions of that act. If one of these beliefs, wants or
intentions is promoted to a discussion issue by the interlocutor,
the speaker is required to defend a standpoint on that
issue.[13]
Such a standpoint has not been put forward as such, but has been
attributed to the speaker by the interlocutor; it is therefore called a
virtual standpoint. Virtual standpoints are hierarchical-ly organized
with respect to the superordi-nate speech act from which they ensue;
they are structured by the issues associated with that superordinate
act.[14]
It is largely on the basis of the follow-up by the interlocutor
that the analyst will be able to select the standpoint at issue among
the possible standpoints in the disagreement space of an arguable
act.[15]
Analysing argumentative discourse as if it were aimed at resolving
a dispute means that the disagreement is reconstructed in terms of
the confrontation stage of a critical discussion. The analysis starts
from the assumption that the difference of opinion is approached
in a reasonable, not to say dialectical, way. Those involved are
assumed to view it as an occasion for overcoming doubt or opposition
and expect each other to deal with this doubt or opposition by advancing
reasonable arguments. In order to enable the difference to be resolved
on the merits, the issues concerned are to be fully externalized
in the
discourse.[16]
It is obvious that confronting one's standpoint with the opinions
of others will often serve other than dialectical goals, such as
provocating or annoying the others. There may also be aims involved
in presenting a standpoint which affect the resolution of a difference
immediately but are not strictly dialectical, such as winning
the discussion. Someone who enters a confrontation will, as a rule,
attempt to define the disagreement in such a way that his chances
of winning are optimal. For this purpose, he will give a rhetorically
sound presentation of his own stance and that of his
interlocutor.[17]
At first sight, the rhetorical aim of obtaining a favourable position
in the confrontation seems contrary to the dialectical aim of dispute
resolution, but this is not necessarily the case. As long as the
confronter does not obscure the difference by mystifying the mutual
positions or tries to immunize his standpoint against criticism,
there is nothing wrong with making an attempt to shape the difference
in a way that enables him to promote a resolution in his own favour.
The only thing that is not permitted is to be contra-dialectic, i.e.,
to reduce the possibilities of achieving a reasonable resolution of
the dispute.
Once it is recognized that rhetorical aims can play a legitimate part
in a dialectical confrontation, it can also become clear that
discussants are prone to manoeuvre in such a way as to fulfil these
aims. Such strategical manoeuvring in a confrontation will be primarily
aimed at defining the issue of disagreement in a way that is favourable
to the speaker. Since this defini-tion influences the outcome of the
confrontation, it will also influence the participants' chances of
winning the ensuing
discussion.[18]
In obtaining a clear view of a
particular confrontation and the difference of opinion the participants
attempt to resolve, the analyst can benefit from a better understanding
of these strategical manoeuvrings.
In the confrontation stage, the speaker can, first, make a strate-gic
selection from the disagreement space potential inherent in the arguable
act. If the act is non-assertive, its felicity conditions are the main
source for identifying this potential. If the act is an assertive,
classical status theory provides a specification of the felicity
conditions, which can be refined even further by differentiating between
the various types of proposition to which the assertive may pertain
(descriptive, evaluative or inciting). Second, the speaker can put the
issue in a perspective that accords with the views of the antagonist or
the audience. Third, the speaker can make use of presentational devices
that enforce his position upon the audience, for instance, by choosing
formulations that attribute positive connotations to his case.
6. Rhetorical ways of choosing from the disagree-ment space
We shall now illustrate our views by analysing the confrontational aspects
of some contributions to a recent discussion on fox hunting
in Great-Britain. This discussion ensued from the introduction of an
anti-hunting bill by a Labour Member of Parliament, Michael Foster.
The text fragments we shall analyse are taken from leading articles,
commentaries and letters to the editor from two British newspapers, the
Guardian (July 10 and 11, 1997) and the Times (July 11, 1997), and the
Dutch newspaper Het Parool (July 10, 1997).
According to the British Field Sports Society, there are more than
three hundred organized fox hunts a year, involving 215.000 people
and up to 20.000 trained hounds. The fox hunt provides about 14.000
jobs and around 20.000 foxes a year get killed. The disputants agree
that the number of foxes need to be controlled, but there is disagreement
about how this is to be achieved. Shooting, trapping and poisoning are
mentioned as alternatives, but they all have their disadvantages.
At the first level of confrontational rhetorical strategy, the issue
that is to be discussed is selected from the available disagreement
space. Since this discussion is initiated by the dialectical question
whether fox hunting should be forbidden, the disagreement space can
in terms of classical status theory be specified into four kinds of
status. The first, coniectura, is, of course, not opportune: it is
no use discussing whether there is indeed something like a fox hunt.
The remaining three kinds of status are whether fox hunting is to be
regarded as unacceptably cruel (definitio), whether it can be exonerated
(qualitas), and whether it is a suitable subject for governmental
decision-making (translatio).
Some defenders of hunting make an attempt to handle the status of
definitio. This status was introduced by Michael Foster, who claimed
that hunting is "a cruel, barbarian practice that should have been
terminated centuries ago, just as happened to cock fighting, bear
baiting and dog fighting". The conservationist David Bellamy
implicitly rejects this view by pointing out that "the real cruelty"
is "the battery hen and the veal pens". In a letter to the editor,
Melvin Goldsmith from Purleigh makes the same point, albeit
ironically:
Tally ho! Yes, let's ban the fox hunting--then let's ban those ghastly
cruel and fatal horse races like the Grand National--then let's put
up the price of food by banning the far larger cruelty of factory
farming.
The defenders have a preference for the qualitas status, substantiating
their point by referring to the existence of a hallowed tradition.
Michael Heseltine, the former Conservative Deputy Prime Minister,
calls the bill "a vicious on-slaught on a treasu-red tradition of rural
life". Arnold Harvey, editor of Horse and Hound, even declares his
willingness "to go into prison to defend our heritage". The strongest
appeal to tradition, however, comes from the Labour peer Lady Mallalieu:
Hunting is our music, it is our poetry, it is our art [...]. It is where
many of our best friendships are made. It is our community. It is our
whole way of life.
The translatio status is also brought into the debate. Nicholas Wibberley
from Barnstaple writes ironically:
Sir, It is absurd that hunting should be a national government issue.
It would be better devolved to parish councils.
Wibberley clearly does not think that fox hunting is a suitable subject
for governmental decision-making.
It is remarkable that Heseltine and other representatives of the
pro-hunting party seem to suggest that the debate is not at all about
hunting, but about the threats posed to the traditions of rural life
and to the countryside. One may wonder why they make such a point
of these traditions. In order to understand what is happening, the
analyst needs to see that, for the pro-hunters, the issue of cruelty
is hard to deal with; and also that the pro-hunters have not themselves
advanced a standpoint on that issue, but a standpoint has been attributed
to them.[19]
It is therefore a sensible strategy for them to put the
issue of cruelty to the background by foregrounding the issue of the
traditions of the countryside. Combining this focus on tradition
with something so inherently positive as rural life results in a very
powerful argument, whose force is not diminished by the fact that the
opponents of fox hunting discard such traditions as outmoded.
7. Rhetorical ways of answering auditori-al demands
The second level of confrontational strategy consists in strategically
dealing with auditorial demands. In the discussion on fox hunting,
the topics of discussion are put in a perspective that is expected
to appeal to the general public. The defenders of fox hunting give
'presence' to the connection between fox hunting and the protection
of rural life. "A ban on hunting", writes the Times, "changes forever
the rhythm of rural usage". According to hunter Sam Butler,
"the countryside will [then] change its appearance forever".
Het Parool observes that, "first and foremost, the leaders present
themselves as protectors of countryside traditions against meddlers
from the city".
Some pro-hunters attempt to gain the audience's approval by emphasizing
the divisive effects of the bill. Among them is the new leader of
Her Majesty's official opposition, the countryman Willam Hague,
who--alluding to Disraeli's famous statement--warns that "The bill
is creating two nations, by setting town against country". The Duke
of Roxburgh (Guy to friends), on the other hand, is of the almost
leftist opinion that hunting is "a good way of linking social classes".
Socialism appears to inspire Michael Heseltine as well. According to
the Guardian, "the man who dismantled the mining industry" claimed
that "this bill would destroy communities, damage fragile environments
and destroy jobs".
The perspective of freedom is generally considered to be most appealing
to the audience. Alex Bowles, regional director of the British Field
Sports Society, asserts that "people do feel threatened: their liberty
is being taken away, their privacy threatened". To Mr Heseltine's mind,
the Bill "represents an intolerance out of character with the finest
traditions of British freedom". According to the Guardian, "it took
the Labour Peer Lady Mallalieu to make the wider points: 'It's about
freedom of people to choose how they live their lives. It is about
the tolerance of minorities'".
If the pro-hunting party is to be believed, the anti-hunting party favours
the perspective of the class-war. William Hague, for one, puts it quite
bluntly: "Labour appear to believe that they are re-fighting the old
class war". John Severs from Durham City resists this perspective:
It is not envy of the rich and privileged that leads me to oppose
fox and stag hunting but the torment suffered by the animals while
they are being pursued. [...] It is a matter of principle.
Bel Littlejohn, columnist of the Guardian, after giving a lively
description of the pro-hunters' appearances, ridicules the denials
of the antis that they take a class-war perspective:
The assembled speakers--mainly toffee-nosed, chinless-wonder Old
Etonians in expensive tweeds, their estates funded by their bastard
ancestors' ill-gotten gain in the slave trade--tried to make out that
those of us in the anti-bloodsport camp are motivated by class hatred.
What nonsense! Frankly, I don't give a damn how these upper-class twits,
Lloyds' losers, serial adulterers, snooty layabouts and self-confessed
wife-beaters choose to get their rocks off. [...] It's got nothing
to do with class.
Altogether we have now discussed four perspectives that are supposed
to appeal to the public: that of environmental care, that of the
division between town and country, that of personal freedom, and
that of social inequality. The first three are invoked by the
pro-hunting party, the fourth supposedly by the anti-hunting party.
In order to understand the strategic value of invoking these
perspectives, the analyst has to rely primarily on background knowledge
concerning the discussion and the parties involved. Such background
knowledge will, for instance, make clear that if the perspective of class-war is invoked by the anti-hunting party, it must be intended to appeal to those who are of the opinion, and detest this, that England is still a class society. Since these people may already be expected to support the anti-hunting case, this is probably not too strong a strategy. On top of that, it can, as we have seen, easily be ridiculed.
The perspectives invoked by the pro-hunting party have
more strategic power. They all relate to the sphere of mind of those
opposed to fox hunting. The majority of them may be supposed to be
lovers of wildlife and nature in general: the fox hunters present
themselves as guardians of nature. The opponents may be supposed
to mind social inequality: the pro-fox hunters portray the anti-fox
hunting bill as causing a division of 'two nations'. The opponents
may be supposed to be protagonists of freedom: the pro-fox hunters
do present themselves in the same way. By thus drawing upon the
opponents' views, the pro-hunters respond most strategically to the
auditorial demands.
8. Rhetorical ways of presenting confrontatio-nal moves
The third level of confrontational strategy is that of verbal
presentation. Both parties make use of various stylistic devices
to enforce their view of the difference upon the audience, most
notably the creation and use of appealing images. Prominent among
the images used by the pro-hunters is the oppression image, which
comes down to presenting the anti-fox hunting lobby as oppressing
people's personal rights. William Hague explicitly states: "I do not
go hunting, but I defend people's right to do so. I think freedom
is important even if it is unpopular". In a letter to the editor,
Marie Herbert from Brightlingsea, Colchester, makes the
following--pertinent--objection: "Why should a minority be allowed
to indulge in a pastime which is repugnant to most?".
Another image created by the pro-hunting party is that of justified
resurrection. Mr Heseltine promises to fight the anti-hunting bill
"at every stage" in Parliament. Lady Mallalieu says the government
had not been elected "to criminalise hundreds and thousands of our
decent and law-abiding people. I hope we are not on the eve of a battle.
We do not want one. But if there is one, the countryside will fight
and we will win".
A third device used by the pro-hunters is creating a bucolic image of
peaceful countrylife in need of protection. As Michael Heseltine put
it: "The proposed bill is a vicious onslaught on a treasured tradition
of rural life". The same role of self-appointed guardian of countrylife
resonates in the mission statement of the countryside marches
converging in Hyde Park: "This initiative arose as a response to the
frustration and concern felt by country people against the threats
posed to the countryside, and their jobs, by politicians and urban
influence, through prejudice, ignorance, and diminishing rural
representation".
The stylistic choices that are made in these contributions to the debate
are entirely in agreement with the pathetic images just discussed.
The earlier quotation showed that Lady Mallalieu proceeds in Churchillesque
grand style.
This inventory of examples shows that the discussants tend to present
the difference of opinion in a particular way. In order to be able
to understand what is strategical about this presentation, the analyst
needs to be familiar with the conventional stylistic devices and their
effects as recognized in the study of rhetoric. In addition, he also
needs to know about the ways in which particular presentations can
promote the chances of achieving a favourable outcome of the confrontation
for a participant, thus enhancing his chances of winning the discussion.
In the fox hunt discussion, the presentation of the difference by the
pro-hunting party can at least be regarded as rhetorically strategical
in so far as it makes use of the images of oppression, justified
resurrection and peaceful countrylife. The effect of encapsulating
the difference in these images is that the position of the protagonists
of fox hunting is inherently justified: it is identified with the
position of those who are oppressed, but stand up to their oppressors
in the name of freedom. The idea of inherent justification is further
strengthened by the formulations that are used. The pro-hunters'
resurrection, for example, is justified because they are fighting
for a noble cause: hunting is music, poetry, and art; they are not
just being oppressed by the government, but by a tyrant who criminalises
hundreds and thousands of decent and law-abiding people; and the hunters
are not just hunters but freedom fighters, who will resist their
oppressor, stand up, and fight to win.
9. Conclusion
Strategic manoeuvring works best when the rhetorical influences brought
to bear at each of the three levels are made to converge. In the
discussion of fox hunting, the pro-hunting party's strategies of
selecting the issue to be discussed, drawing this issue into an
audience-oriented perspective, and epitomizing it in certain images
and phrasings, are systematically fused. The element that binds them
together is the treasured past. It is referred to in the tradition issue,
in the one nation, unspoilt countryside, rural life and freedom
perspectives, and celebrated in the grand style appropriate to the great
past. Rather than having just strategically manoeuvred, the pro-hunting
party has thus indeed displayed a genuine rhetorical strategy.
________
NOTES
References
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Over dialectica en humanisme [On dialectic and humanism]. Edited, with introduction and notes, by Marc van der Poel. Baarn: Ambo.
Aristotle (1991)
On Rhetoric. A Theory of Civic Discourse. Newly translated with introduction, notes, and appendixes by George A. Kennedy. New York/Oxford: Oxford University Press.
Bakhti-n, M. (1986)
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